In his second blog in this series Exploding Phone's Managing Director, Andy Long, shares his thoughts on the subject of App content strategy:

Who is going to provide the content for the app?

App content may already exist or may need to be specially written for the app. Even where content exists...

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Kind words from Scolmore (International) Ltd.’s Senior Graphic Designer, Ian Wright, talking about his experiences working with Exploding Phone: “I chose Exploding Phone after speaking to several agencies, they are organised, friendly and have an in depth knowledge of mobile development which bec...

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First and foremost, what is the purpose of the app?

The key to a successful app understanding its ultimate purpose from the very beginning of the project. It may sound obvious but out experience is that without this core understanding the project suffers from a lack of focus. As such it is essenti...

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